Product placement is everywhere these days, and I don't like it. You've seen those movies where the cereal boxes are carefully arranged so that you can see the brand names, or when the characters are carrying their expensive coffees with the labels facing the camera, and so on.
I just came across an example that was particularly jarring, and not a little disillusioning. I was reading Tony Hillerman's book, The Shape Shifter. I always enjoy his novels and feel that they give me a chance to learn a bit more about New Mexico and its native peoples. My enjoyment was interrupted when an old Navajo woman, pointing out where a neighbor's house was located, said something like: He lives right up there. You can see his house on the side of that hill. He's home, because I can see his big Dodge Ram truck parked there. Quite a truck. Very powerful. (I'm paraphrasing, as the book is now back at the library).
I thought that was curious, but I kept on reading. It happened again, and again--references to Dodge trucks, always very obvious, and very, very out of place. Later in the book Hillerman's character, Joe Leaphorn, is having coffee at a diner and thinks to himself that it is good coffee, but not up to the standards of Dunkin' Donuts' coffee. Now, that struck me as very odd, because Dunkin' Donuts is an eastern franchise and, although it may be moving west, there aren't any in Joe Leaphorn's territory as far as I know. Searches on the Dunkin' Donuts website didn't bring up any locations in New Mexico, although I couldn't be sure, due to an awkward location search interface. Perhaps you'll have better luck. [Note: Thanks to Val--see the comments below--I now know that there are Dunkin's in Santa Fe and Albuquerque.]
So now I am officially disillusioned. Why would Tony Hillerman, a successful and award-winning author, stoop so low? Does Dunkin' Donuts send coffee and donuts to him in New Mexico? Did Dodge give him a free truck? If so, I hope he's finding the gas mileage satisfactory.